5 – Growing Your Audience, Establishing Authority & The Value of Great Content w/ Jason Cercone of Pod Theory

Today’s guest is Jason Cercone – host of the the Pod Theory Podcast.

With over 100 episodes of Pod Theory under his belt & over 7 years into his Podcasting experience, Jason drop some SERIOUS gems in this conversation.

In this episode, you’re going to learn:

  • Why guesting on podcasts is so important for your show’s growth
  • What you should do BEFORE you start to monetize
  • How to build trust with your audience
  • Why download numbers suck
  • and much much more!

Jason’s Top 3 Favourite Podcasts

Other things discussed in the show

Connect with Jason
You can find Jason on Instagram @jasoncercone , on YouTube @jasoncerone & you can find Pod Theory wherever you listen to podcasts!


👉️ Connect with me on Instagram @InsideThePodStudio

🎙 Become the Podcast Highlight of the week
If you have a tip, trick or something interesting you’ve learned on your podcasting journey that you believe would be valuable for others to learn – go to insidethepod.co/highlightme & submit your show to be highlighted on the next episode!

The tools that built this show
Riverside.fm (remote interview recorder)
Sounder.fm (Hosting & show notes transcription)
Reaper.fm (Audio editing & production)
TidyCal (Calendar booking tool)
Samson Q2U (microphone)
Rode Procaster (microphone)
Focusrite Scarlett Solo (XLR Audio Interface)
Clipscribe (Social media videos)

💚 Support the Show
I’d really appreciate it if you share this episode with a friend or fellow Podcaster (and after that head over to Apple Podcasts & leave the show a positive review!)

Buy me a Coffee
This show is fuelled by caffeine, so if you feel so inclined you can support the show by buying me a coffee (and I can never have too much coffee!)

Theme Music:
Cold Funk by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3522-cold-funk
License: https://filmmusic.io/standard-license